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Best Saltwater Fishing Lures

Best Saltwater Fishing Lures

Best Saltwater Fishing Lures

If you’re the type of angler who opts for artificial lures rather than live bait, it can be overwhelming to decide what lures to use with the sheer volume of options and rising popularity of different lures. Today, we thought we’d break it down for you to help you choose your ideal saltwater lure based on your fishing goals! 

Types of Saltwater Lures

There are several major categories of saltwater lures that differ in their makeup as well as fishing technique. When choosing the “best” lure, it’s important to consider what the most important features of a lure are to you. Here are a few, but certainly not all, of the most popular categories of saltwater lures on the market. 

·      Jigs

One of the most widely used saltwater fishing lure is the jig. Composed of a lead sinker, a molded hook, and soft material like hair or feathers, these lures are excellent at imitating live sea creatures. Vertical jigs are especially effective for saltwater fishing as you can jerk your rod up and down quickly in deep waters. 

For an in-depth look at jigs and how to fish them, check out our Guide to Jig Fishing. 

·      Soft Plastic Lures

Soft plastic baits are effective and popular because they mirror the appearance of live sea creatures very closely. Available in a wide variety of sizes, shapes, and colors, these versatile lures are so irresistible that striped bass or sea trout just can't say no.

Did I mention these lures are versatile? They can be fished in almost any way your heart desires. Choosing the right soft plastic lure really just depends on the weather, the murkiness of the water, and the sized fish you aim to catch!

·      Poppers

Poppers are a classic saltwater fishing lure that skid across the water’s surface and “pop” occasionally, creating excitement and enticing fish to bite. This technique is ideal when fish are aggressive and feed closer to the topwater. 

Typically, poppers are fished with a slow and steady retrieve, jerking in a zig zag pattern across the surface.


If you’d like a more comprehensive list of all saltwater lure types, you can find one here!

Best Saltwater Fishing Lures

If you’re in the market for some new saltwater lures, we’ve named our picks for the best saltwater fishing lures based on quality, reliability, and price. 

1.    Bucktail Jig: Last Cast Tackle Bucktail 


White bucktails are an old reliable jig that always get the job done. Bucktails are useful for many retrieves but are particularly effective for vertical jigging, making them a top pick for saltwater. 

The simple, tried and true Last Cast Tackle Bucktail features high quality construction and holographic strips to help increase visibility. At only $19.99 for two lures on Amazon, these bucktails are hard to beat. 

2.    Vertical Jig: Shimano Colt Sniper


As mentioned before, vertical jigging works wonders in saltwater. Our next pick is a vertical jig by the popular brand Shimano called the Colt Sniper. This jig has a slimmer design than most, making it ideal for casting and vertical jigging with ease. 

The Colt Sniper comes in a range of bright colors making them almost irresistible to fish and highly effective. Find it for $9.99 on Amazon!

3. Soft Plastic Fluke: Zoom Bait Salty Super Fluke




One of the most versatile saltwater lures on the market, a soft plastic fluke is a great option for attracting fish anywhere. Fluke are also known as Jerkbait and are soft plastic lures that look remarkably like shad. 

With almost every color and pattern you could imagine, Zoom Bait Salty Super Fluke are our pick for the best saltwater fluke. For more information on fluke and how to fish them, check out our guide on How to Fish a Fluke

4.    Soft Plastic: Berkeley Gulp


Another incredibly versatile soft plastic option is the Berkeley Gulp. This lure can be rigged weedless or with lead heads and is ideal for all saltwater species. The Berkeley Gulp features unique swimming tail action rapid scent dispersion to attract fish. 

Like all good saltwater lures, the Berkeley Gulp comes in many bright colors, some for as cheap as $4!

5.    Popper: Ocean Born Flying Popper Lures


The most expensive lure on our list, but worth it, is the Ocean Born Flying Popper. This narrow-necked popper is designed for high performance surface action. It comes in 4 varieties: Floating, Sinking, Super Long Distance, and Tuna Rocket. 

This lure is a standout when it comes to rough weather and water conditions. Although it’s a popper meant for topwater fishing, it can be rigged to fish deep water as well!


Best Performance Fishing Apparel

On any fishing trip, it's important to wear performance fishing apparel when you plan to spend hours on the water in the heat, rain, or cold. The fishing apparel you choose ultimately affects your performance and health. Long sleeve fishing shirts should have UV protection, moisture-wicking, anti-odor, quick-dry, and ventilated features. You should also have fishing shorts with multiple deep pockets, 4-way stretch, moisture-wicking, and stain-resistant fabrics. Sun protection is extremely important, especially if you fish frequently.

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